Building up market dominance

Niels Wedenborg heads Emini A/S that are one my clients at Bender von Haller Dragsted. Emini builds – among other things – IT solutions for firms that helps Danish public agencies to get jobless people into work. This is huge industry in Denmark as well in other countries with a similar welfare system. By focusing hard on this niche Emini has succeeded to gain a market dominance that vendors in other markets would envy!

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