Not everyone did fully enjoy the Danish eCommerce awards 2002 today. Thomas Madsen-Mygdal did not find anything else than consumerism and “300 white males in SUITS”. I say that he is right with regards to this observation but that it is extremely valuable these days that the business community still finds value in the web and that the mood among the suits shifts to optimism again. Thomas, it is easier to be a social entrepreneur – and especially getting funded – in an optimistic however commercial environment.